The Cold Traffic Lab

Designed for course creators, coaches, and service-based experts who want to turn warm-traffic success into cold-traffic sales, even on $500 budgets.

Predictable sales aren’t luck. They’re systems.

Build ad campaigns that quietly run in the background, turning cold traffic into consistent buyers while you focus on what you love.

Join as a Founding Member (40% Off)

 

 

The Cold Traffic Lab

Designed for course creators, coaches, and service-based experts who want to turn warm-traffic success into cold-traffic sales, even on $500 budgets.

Predictable sales aren’t luck. They’re systems.
Build ad campaigns that quietly run in the background, turning cold traffic into consistent buyers while you focus on what you love.

Enroll Today!

Why You’re Stuck in Unpredictable Revenue

If you’ve ever had a $17K month followed by a $3K month. Or if you've ever had a $2k month followed by a $500 month, you know how unpredictable online business can feel.

You’ve proven your offer works. You’ve sold it through your audience, email list, or launch.

But your growth is capped by one thing:
you can’t control when the next buyer shows up.

What most creators and coaches miss:

It’s not your offer that’s inconsistent.
It’s your traffic source.

When your income depends on how your content performs, every week becomes a gamble.

Some months, your Reels hit. Your ManyChat flows convert. Your email campaign lands just right.

But when the algorithm slows down, your sales do too.

That’s why ads exist. Not to replace what’s already working, but to stabilize it, and then amplify it. 
 
Ads let you take what’s proven with your warm audience and turn it into a repeatable, predictable system that quietly brings in new buyers every day.

Because once you know how to attract, test, and convert cold traffic, your revenue stops feeling random and starts feeling reliable. 

Get access to The Cold Traffic Lab and build your predictable revenue system today.

You’re Closer to Profitable Ads Than You Think


(whether you've tried them before or not)


This program was built for two types of online business owners:

1. The Creator Who’s Built Their Business Organically

You’ve grown an audience, you’ve made sales, and you know your offer works...but the results feel unpredictable.

Some months, your content takes off and your income follows. Other months, the algorithm slows down and your sales disappear.

You don’t need more content. You need a simple, repeatable way to get your message in front of new people every day, without starting from scratch.

That’s where ads come in. They turn what’s already working organically into a steady, scalable system that runs quietly in the background.

2. The Offer-Ready Coach or Course Creator

You’re clear on your offer. You’ve validated your message. You know exactly who you help and how.

What you need now is reach.

You don’t want to wait months to grow an audience on TikTok, YouTube, or Instagram before launching.

You want a predictable way to get in front of buyers who are ready now, even if they’ve never heard of you before.

The Cold Traffic Lab was designed for both of these paths.

It’s not about chasing vanity metrics or hiring an expensive agency.

It’s about learning how to take a proven offer and build a predictable revenue system around it, one that works on small budgets, runs efficiently, and grows with you.

Whether you’re scaling what’s already working or launching something new, this program gives you the clarity, setup, and strategy to do it confidently.

Join The Cold Traffic Lab Today

Why The Cold Traffic Lab Works When Other Ad Courses Don’t

Most ad trainings out there were built for e-commerce brands spending tens of thousands a month.
You don’t need that. You need a system that matches the way you sell — through connection, clarity, and a proven offer that helps people.

The Cold Traffic Lab is built for online coaches, course creators, and service providers who sell transformation, not t-shirts. 

1. Built for small budgets that get big clarity

You don’t need a $10K ad budget to learn what’s working.

You’ll learn how to test, gather data, and make smart decisions with as little as $500.

That’s enough to validate your funnel and start building predictable momentum.

2. Focused on message & funnel alignment

Ads don’t fix a broken funnel. They amplify what already works.

This program teaches you how to tighten your message, structure your funnel for cold traffic, and track the numbers that actually matter.

You’ll finally know if your offer is ready to scale, and exactly what to tweak if it’s not.

3. Made for cold traffic, not warm followers

Most courses stop at “how to launch.”

This one shows you how to convert cold buyers, the people who don’t know you yet but are ready to say yes when your message hits right.

You’ll learn how to bridge that gap between warm success and scalable growth.

4. Built for real schedules and real businesses

You don’t need an agency playbook or a 20-hour-a-week testing routine.

You’ll learn how to launch, read your numbers, and make small, strategic adjustments that actually move revenue.

Most students spend under an hour a week managing their ads once the system is live.

The Cold Traffic Lab gives you both strategy and clarity.

The same approach I’ve used with clients to generate consistent 2–7x ROAS, distilled for coaches and course creators working with smaller budgets and lean teams.

Predictability comes from knowing what to launch with, what to look for, what to fix, and what to repeat.

That's what you'll learn here. 

Hear From My Current & Past Clients & Students!

Jay Johnson

"I hired Taylor hoping she could help me generate more revenue through smarter Meta ads campaigns. She absolutely nailed that - and then some. But here's what caught me off guard: I ended up with an incredible business coach too. As someone running a solo digital products business, her instinct for what will work is spot-on every time. Honestly, it feels like I've gained a business coach who truly understands my vision and helps me execute it brilliantly. Taylor's been a game-changer!"

Consistently getting 2x ROAS on Meta, even as we increase spend!

Pamelyn Rocco

"Before working with Taylor, managing my sales funnels and Facebook ads felt overwhelming and honestly kept me from focusing on what I do best — building my company. She completely changed that. From creating compelling ads, to optimizing them for results, to building out my funnels over time, she has handled every detail with expertise and care. What once felt stressful is now seamless. Thanks to her, I have peace of mind knowing my marketing is in great hands, and I finally have the space to focus on growing my business. I can’t recommend her highly enough!"

Profitable within the very first month of launching her Low Ticket Ofer Funnel!

John McBride

" We brought on Taylor to help us build out our initial Paid Ads infrastructure from scratch.

The results were amazing. Within about 2.5 months with our brand new Low Ticket offer, we spent a little over $8,000 on ads and generated $10,500 in revenue....so we are at $2,500 in profit just for the ads alone. We initially hoped to just break even, so this is much better than expected.

We’re really well set up to scale from here. If you’re looking to set up a low-ticket product funnel from scratch, Taylor is a great person to work with."

Built a list of qualified buyers to launch their higher ticket programs to!

Inside The Cold Traffic Lab

Module 1: The Predictability Shift

Learn why ads are the most reliable path to consistent revenue. You’ll complete an 8-point readiness assessment, identify your strongest offer for cold traffic, and finally understand what makes a funnel truly “ad ready.”

You’ll walk away knowing exactly what to fix (and what not to touch) before spending a dollar. 

Released Nov 18th

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Module 2: Foundation Set Up

This is your tech confidence builder.

You’ll set up Business Manager, install your pixel, configure events, and create simple tracking systems that actually make sense.

By the end, your account is clean, connected, and you can confidently launch ads knowing everything "works."

Released Nov 18th 

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Module 3: The Buyer Magnet Method

My favorite ads funnel: Create a low-ticket offer funnel that attracts qualified buyers and covers your ad costs. 

You’ll name, price, and build your funnel (offer → bump → upsell), then connect your backend to nurture high-ticket sales.

Learn:

  • Why buyer lists freebie lists 
  • How to CREATE an effective low ticket offer
  • Build a LTO Funnel (The architecture for profitability) 
  • The backend strategy most people miss (to get 2x-5x on autopilot)  

Released November 25th 

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Module 4: Lead Generation Systems

If you’re selling through free value - webinars, challenges, or lead magnets - this module shows you how to build funnels that actually convert cold leads into paying clients.

You’ll get plug-and-play frameworks for landing pages, reminders, and automated email sequences. 

Released December 2nd

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Module 5: Landing Page Mastery

Most ads don’t fail in Ads Manager, they fail on the page.

Here you’ll learn high-converting layouts, headline frameworks, and the quick fixes that can double conversion rates in a day.

You’ll also apply the Ads Audit checklist to recover ad spend fast.

Released December 5th

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Module 6: Creative That Converts

You don’t need fancy production to make ads work. You need a cellphone.

You’ll learn proven hook frameworks, easy-to-film video styles, and how to write ad copy that speaks directly to cold traffic.

Real examples included, from $40/day campaigns to 2x+ ROAS wins.

Released December 5th

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Module 7: Campaign Launch & Setup

Follow step-by-step tutorials to set up lead and sales campaigns the right way.

You’ll know how to organize your account, choose the correct objectives, and structure your tests so Meta learns fast, even with small budgets.

Released December 5th

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Module 8: Data & Optimization

Understand the 8 metrics that matter most and how to use them.

You’ll apply the FB Ads Diagnostic System to troubleshoot performance and fix issues fast.

Finally, you’ll know what’s working, what’s not, and why.


Released December 12th

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Module 9: Scaling & Automation

When your campaigns start working, this is how you grow without breaking them.

You’ll learn when to scale, when to duplicate, how to automate rules, and how to keep results steady while you increase budget, all using the portfolio method I teach my clients.

Released December 19th

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Module 10: Long-Term Strategy

Turn ads into a sustainable growth engine.

Plan budgets seasonally, integrate with email and CRM tools, and understand when to expand beyond Meta into Google or YouTube.

You’ll leave with a long-term map to scale to consistent $20K+ months on ads and beyond.


Released December 30th

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Resource Library

Templates & SOPs 

  • Complete campaign setup SOPs
  • Email sequence templates
  • Landing page copywriting frameworks
  • Creative brief templates

Tools & Software Recommendations

  • Recommended tools for each stage of growth
  • Budget-friendly alternatives
  • Integration guides and setup tutorials

Released December 30th

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FOUNDING MEMBER BONUSES

Your beta-only bonus stack

I’m only taking a small group for this initial beta.

You get lifetime access, the lowest price it will ever be, and these live workshops with me.

Call 1 On December 15
From Readiness to Live: your first profitable launch plan

Perfect timing after Modules 1–8 release. We will turn your 8-point readiness score into a simple 14-day launch plan.

You will:

  • Pick the right funnel path for cold traffic

  • Map your test budget and daily targets

  • Lock your first creative pack and landing page fixes
    Live teardown and Q&A at the end.

Call 2 · January 8
Creative that Targets for You: hooks, angles, and ad builds

With Modules 6–7 in place, we will build the exact ads you need for cold traffic.
You will:

  • Draft 3 scroll-stoppers and 2 buyer angles you can film today

  • Outline one caption for lead gen and one for purchases

  • Leave with a 6-ad pack you can launch this week
    Live teardown and Q&A at the end.

Call 3 · February 5
Data and Decisions: your first 30 days of optimization

By now you will have data from January. We will read it together and make the right moves.
You will:

  • Use the diagnostic to spot the real bottleneck

  • Update budgets the right way without breaking learning

  • Apply two conversion lifts on page or checkout
    Live walkthrough and Q&A at the end.

Call 4 · March 5
Scaling and Retargeting that actually holds

When campaigns start working, this is how you grow and keep results steady.
You will:

  • Choose your scale path and set safe increase rules

  • Build a 7-day retargeting plan with proof and FAQs

  • Create a simple creative rotation so nothing stalls
    Live examples and Q&A at the end.

Call 5 · April 2
Quarterly plan: budgets, content, and funnel upgrades

Close the beta with a clear plan for Q2 using Module 9–10 strategy.
You will:

  • Set your monthly budget targets and guardrails

  • Pick one new funnel upgrade for higher AOV

  • Schedule your next 4 creative packs and review rhythm
    Planning sprint and Q&A at the end.

Fast-action perk for the first 10 enrollments

Free 45-minute strategy session with me. We will choose your funnel path, set your first KPI targets, and outline your launch checklist.

I will send a private calendar link within 24 hours of your enrollment. 

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Client Feedback

Dave Boyd

"If you're looking for someone to help your team organize absolutely anything in the marketing for your business, Taylor is the one!  She came on board with us to help us fill a gap in our marketing strategy and organization that had been vacant for nearly two years and has brought us back up to speed with her content planning and reviews, email system management, and a ton of other projects she has jumped in to assist on!  Taylor's knowledge and experience have truly helped us level up during her time with us and we would recommend her services to anyone!"

President of Man UNcivilized 

Brandon Lucero

"Taylor has helped us with our launches and funnels for years and has helped us take our launches from high 5-figures to over 7-figures. This includes a lot of webinars, but even video series, and live launches of our coaching program and course. If I had to choose, Taylor's #1 skill is the ability to help with strategy and creative marketing combined with her ability to streamline, process, manage, and execute the entire thing so I (the business owner) didn't have to manage anything and could just show up for the live trainings. Usually, you only find the creative/marketing OR the management skills in someone, not both. With Taylor, you get both. "

Founder of Built To Convert

 

Tiffiny Fambro

"Working with Taylor has been an absolute game-changer for my business. She is a true expert in Facebook ads, conversions, and funnel building. Her deep knowledge of the online course creation industry made my webinar and course launch completely seamless. From optimizing ads to structuring the perfect funnel, she ensured every detail was handled with precision and strategy."

Founder of CCC Women's Empowerment

 I'm Taylor!

I’m the founder of Toast & Co Media, and since 2018 I’ve been helping course creators, coaches, and service providers turn Facebook Ads and sales funnels into real growth engines. I’ve managed 6–7 figure launches, built evergreen funnels, and scaled ad campaigns that consistently deliver 2x–15x ROAS.

Here’s my take: don’t overcomplicate it.

Complicated funnels are for when you’re at seven figures. Until then, simple scales and fancy fails. That’s good news, it means your growth doesn’t need to feel overwhelming.

Oh, and if you’re wondering...yes, Toast & Co Media is named after my dog. Because what Millennial dog mom wouldn't do that? ;)